https://dads.hellobee.com/ Hellobee Dads en Fri, 17 Apr 2026 07:34:52 +0000 https://dads.hellobee.com/topic/do-programs-like-amazon-mom-and-pampg-proud-sponsor-of-moms-irritate-you-at-all#post-247 Thu, 09 Jan 2014 07:23:03 +0000 pui 247@https://dads.hellobee.com/ <p>Advertising in general has this problem. Sure, on average men are interested in and like cars more, but women still drive cars as often as men do. Yet, unless its a minivan, car commercials almost exclusively target men. This probably even has something to do with why women are not as interested in cars in the first place. Women are told since childhood that they do not really like cars and advertising is a big culprit in that. </p> <p>This seems even more irritating because it's obvious that for almost every mom there is a dad there too. </p> <p>The honest truth is though that these big marketing companies have done their research and they're really only trying to advertise the most effective way possible. There is no doubt this is working for them. </p> https://dads.hellobee.com/topic/do-programs-like-amazon-mom-and-pampg-proud-sponsor-of-moms-irritate-you-at-all#post-245 Wed, 18 Sep 2013 23:40:53 +0000 Fronkinzankinsbride 245@https://dads.hellobee.com/ <p>I hadn't considered explicitly to be irritated by it, that's how ingrained sexism can be, but you're absolutely right. Implying that women need to do all the parenting work hurts everybody. </p> https://dads.hellobee.com/topic/do-programs-like-amazon-mom-and-pampg-proud-sponsor-of-moms-irritate-you-at-all#post-240 Tue, 25 Jun 2013 21:03:21 +0000 bunnylove08 240@https://dads.hellobee.com/ <p>Dh wants to be a stay at home dad and if we had the funds he would have. He stayed home for 2 months with her. </p> <p>I think amazon should change the name to amazon baby/ family </p> https://dads.hellobee.com/topic/do-programs-like-amazon-mom-and-pampg-proud-sponsor-of-moms-irritate-you-at-all#post-124 Sat, 08 Sep 2012 08:49:36 +0000 Mr. Jacks 124@https://dads.hellobee.com/ <p>Yes but that is changing, just slowly. The number of dads becoming primary caregivers to their children is rising quite fast. According to the last census there were something close to 200000 stay at home dads. That is double what it was 10 years ago. This is a relatively new thing (yes there are people likenmy uncle who raised their children in the 80s) and it takes time to break down barriers. Most women will not see pay equality for years yet so I think we have the better side of this! </p> https://dads.hellobee.com/topic/do-programs-like-amazon-mom-and-pampg-proud-sponsor-of-moms-irritate-you-at-all#post-121 Fri, 07 Sep 2012 23:44:41 +0000 Wagon Sr. 121@https://dads.hellobee.com/ <p>@Mr. Bee: no reason to stop railing against it though...the disturbing issue is, that * those * dads still exist, are out there who leave the all the work to mom, pet their kids then pass out after dinner, and need the dad-proofed diapers, whatever that means. Worst of all, they perpetuate the stereotype right into the current times, far more than dads like you or me serve to reverse it.</p> <p>So society continues to draw their conclusions. I just keep doing my dad thing how I do it, and hope that Amazon Parent debuts sometime this century. </p> https://dads.hellobee.com/topic/do-programs-like-amazon-mom-and-pampg-proud-sponsor-of-moms-irritate-you-at-all#post-120 Fri, 07 Sep 2012 23:28:17 +0000 Mr. Jacks 120@https://dads.hellobee.com/ <p>You guys should really check out <a href="http://daddyshome.org/" rel="nofollow">http://daddyshome.org/</a><br /> I would recommend following Al Watts or Hogan Hilling in particular. Both of these guys have been stay at home dads for a long time, but that aside, they have been huge advocates for dads in general. They have actually gone after companies for add campaigns like this and won! </p> https://dads.hellobee.com/topic/do-programs-like-amazon-mom-and-pampg-proud-sponsor-of-moms-irritate-you-at-all#post-119 Fri, 07 Sep 2012 23:15:49 +0000 mrbee 119@https://dads.hellobee.com/ <p>@Wagon Sr.: you're totally right, I should just accept it. I guess it bothers me because I feel like lots of people have the same opinion of dads as those advertisers do.</p> <p>So maybe about bugs me is actually not the corporate ads, but the thinking behind them that I feel is embedded in many members of our society! </p> https://dads.hellobee.com/topic/do-programs-like-amazon-mom-and-pampg-proud-sponsor-of-moms-irritate-you-at-all#post-117 Fri, 07 Sep 2012 23:10:40 +0000 Wagon Sr. 117@https://dads.hellobee.com/ <p>@Mr. Bee... I hear you man.</p> <p>maybe it SHOULD anger me more, but I just don't see retail and consumer brands as capable of accurately grasping the role of the modern father. Ever. I give marketers and advertisers very little credit to begin with (aside from flashes of brilliance every now and then, i.e. the Old Spice ad team), so to think that they (Amazon, P&amp;G, Huggies) can do anything but draw upon a 50-year-old image of "lazy clueless, newspaper-reading, couch-napping father" as a basis for channeling their marketing dollars, seems futile. </p> <p>I think that our own families even: our wives, children, extended family, those closest to us, might have an idea, but can't ever really know what kind of responsibility or sacrifice a lot of dads take upon themselves in raising our kids (usually on top of a full-time job), or how seriously some of us take this "Dad" thing. So how could I really expect anything more than the linear AmazonMom/P&amp;G MomSponsorship/HuggiesDadsAreDoofuses campaigns? Throw in that SAHD stat, and it's pretty hopeless.</p> <p>That said, it's sad that they can't do better, but that's about the extent of it for me. Doesn't come up as I order a new guitar for my son from Amazon using the Mom discount, as I then deftly change my newborn daughter's diaper while calling out reminders to my newly potty-trained son while catching the P&amp;G commercial and getting choked up, because if you're a mom, lots of that stuff really helps them feel appreciated (and in turn, makes me kinda happy too). </p> https://dads.hellobee.com/topic/do-programs-like-amazon-mom-and-pampg-proud-sponsor-of-moms-irritate-you-at-all#post-55 Thu, 06 Sep 2012 21:19:19 +0000 Mr. Jacks 55@https://dads.hellobee.com/ <p>You have to take it with a grain of salt. We live in Salt Lake City and I was a SAHD/WAHD for 2 years. You would probably not believe some of the comments that we stay at home dads received here from the moms/grandmas out on the kid circuit. I am still an Amazon Mom member and I will take it, but does it bother me that they call it Amazon Mom, yes, but free prime shipping is free prime shipping. I can't argue with that too much. I was even interviewed on a local television show that was doing a week long segment on SAHMs, and one day was devoted to us SAHDs called Mr. Mom's world. I blogged about it here:<br /> <a href="http://piratesandpears.com/2011/08/18/mr-moms-world/" rel="nofollow">http://piratesandpears.com/2011/08/18/mr-moms-world/</a></p> <p>Needless to say, I was a little perturbed by the title of the segment, but at the same time, I felt that it was a great opportunity to get some positive coverage of SAHDs on a local news station. </p> https://dads.hellobee.com/topic/do-programs-like-amazon-mom-and-pampg-proud-sponsor-of-moms-irritate-you-at-all#post-38 Tue, 04 Sep 2012 07:14:18 +0000 Colby 38@https://dads.hellobee.com/ <p>I think it was Huggies that had an ad campaign for "dad proof diapers". The government has an assistance program called "WIC" which stands for women, infants and children. There's probably many more.</p> <p>I guess I'm just so used to hearing it that I don't think about the fact that dads are left out a lot. </p> https://dads.hellobee.com/topic/do-programs-like-amazon-mom-and-pampg-proud-sponsor-of-moms-irritate-you-at-all#post-19 Mon, 03 Sep 2012 15:53:48 +0000 mrbee 19@https://dads.hellobee.com/ <p>I'm in business, so I get it - in 2010, only 3.4% of stay-at-home parents were dads:</p> <p><a href="http://www.foxnews.com/us/2012/06/17/mr-mom-era-stay-at-home-dads-doubled-over-last-decade/" rel="nofollow">http://www.foxnews.com/us/2012/06/17/mr-mom-era-stay-at-home-dads-doubled-over-last-decade/</a></p> <p>Still though, dads are often very involved even if they aren't staying at home. I think the numbers understate how many dads are involved in raising their kids. </p> <p>Here's Amazon's official statement on why they called their diaper/family discount program, Amazon Mom: "Despite the name, you don’t need to be a mom to join. Amazon Mom is open to anyone expecting a baby or caring for a baby or young child, whether you’re a mom, dad, grandparent, or caretaker. We just thought “Amazon Primary Caretaker” didn’t have the same ring to it."</p> <p>If it were just Amazon, then it wouldn't irritate me that much. But this sort of stuff happens all the time, and it's pretty demeaning. Here's another example, where P&amp;G says that "being a mom is the hardest job in the world," and that they are the "proud sponsor of moms."</p> <p><a href="http://www.youtube.com/watch?v=NScs_qX2Okk" rel="nofollow">http://www.youtube.com/watch?v=NScs_qX2Okk</a></p> <p>That's pretty insulting to dads. It's like they couldn't just say it once... they had to really rub it in. I really hate P&amp;G's advertising, as their anti-dadism is truly baked into their ad messaging. At least with Amazon, it's just a single program (Amazon Mom) and not their entire advertising campaign. Unless it's for their shaving cream, in which case they trot out stereotypical male-focused ads.</p> <p>Does it bother you at all that Amazon calls their diaper/family discount program, "Amazon Mom"? Or that P&amp;G makes it a point to not highlight or mention dads in their advertising? </p>